Proud Globe Journal
Token Launches
Planning, shipping and surviving a token launch. Guides and field notes from the Proud Globe Journal.
Token Launch Marketing Budget: How to Split $500 to $5,000
A practical way to split a small token launch marketing budget across owned channels, listings, paid placements and safety, with sample plans at three sizes.
Governance Launch: Handing Control to Token Holders
How projects can launch token governance responsibly, including what to decentralise first, proposal processes, delegation, safeguards and building real participation.
Treasury Management After a Token Launch
How crypto projects can manage treasury funds after a token launch, covering runway planning, diversification, custody, spending approvals, reporting and risk controls.
Publishing Official Contract Information Safely
How crypto projects should publish contract addresses and official links so users can verify them, including where to post, formatting, verification and handling changes.
Why Token Launches Fail and How to Avoid It
The most common patterns behind failed token launches, from unclear purpose and weak distribution to security incidents and poor communication, with ways to avoid each.
Launch Metrics That Matter in the First Week
Which metrics to watch during the first week after a token or product launch, how to separate real adoption from noise, and how to report results honestly.
How to Prepare a Token Launch FAQ
How to write a token launch FAQ that answers real questions, reduces support load and protects users from scams, with a list of essential questions and update tips.
Token Naming and Ticker Conflicts
How to choose a token name and ticker that avoids conflicts with existing tokens, reduces scam confusion, fits exchange requirements and stays consistent across chains.
Community Allocation: Who Gets Tokens and Why
How to design the community portion of a token supply, including airdrops, rewards, grants and treasury, with clear goals, eligibility, vesting and transparent reporting.
Market Makers: Questions to Ask Before Signing
What crypto market makers do for new tokens, common deal structures such as token loans and options, and the questions teams should ask before signing any agreement.
The 30 Days After a Token Launch
A week by week plan for the first 30 days after a token launch, covering communication, product delivery, liquidity monitoring, listings and community care.
Anti-Bot Measures for Token Launches
How bots snipe token launches, which anti-bot measures teams use, the trade-offs for real users, and how to explain protections without inviting workarounds.
Writing a Whitepaper People Will Read
How to write a crypto whitepaper that people read and trust, with a clear structure, plain language, honest risk sections and supporting diagrams and data.
DEX Listing Checklist for New Tokens
A checklist for making a new token tradable on decentralised exchanges, covering pool setup, token lists, aggregator visibility, logos, verification and scam defence.
How Centralised Exchange Listings Work
How token listings on centralised exchanges generally work, what exchanges evaluate, what documents teams prepare, and how to avoid listing scams and bad deals.
Communicating After a Price Crash
How crypto teams should communicate after a sharp token price drop, with guidance on timing, tone, what to say, what to avoid and how to support moderators.
Launch Day War Room: Roles and Timeline
How to organise a crypto launch day war room with clear roles, a minute by minute timeline, communication channels and a plan for incidents and scams.
What a Smart Contract Audit Covers, and Its Limits
What smart contract audits examine, what they leave out, how to prepare code for auditors and how to present audit results honestly to your community.
Airdrop Design That Rewards Real Users
How to design a token airdrop that rewards genuine users instead of farmers, covering eligibility, sybil filtering, claim flows and anti-scam measures.
Choosing a Chain for Your Token Launch
How to choose a blockchain for a token launch by comparing fees, users, liquidity, tooling, bridges and security, with questions that narrow the choice quickly.
How Liquidity Pools Work at a Token Launch
A plain explanation of how liquidity pools set prices at launch, how much depth a small token needs, what price impact means, and how teams lock pool tokens.
Fair Launch vs Presale: Trade-offs for Small Teams
How fair launches and presales compare for small crypto teams, covering funding, distribution, community perception, legal exposure and operational risk.
Vesting Schedules: What They Signal to Buyers
What different vesting schedules tell buyers about a crypto team's commitment, how cliffs and linear unlocks work, and how to design a schedule people trust.
Tokenomics Tables Explained for Non-Economists
How to read and build a tokenomics table, covering supply, allocations, vesting, unlock schedules and circulating supply, with the warning signs worth checking.