Proud Globe Journal
Field notes for people building in crypto
Practical guides on marketing, token launches, community, stablecoin payments, security and on-chain culture. Written for founders, marketers and curious holders.
Crypto Ad Rejected by Google or Meta? Where Else to Advertise
Why big ad platforms restrict crypto ads, what to check before you appeal, and the crypto-native placements that accept projects and stablecoin payments.
Token Launch Marketing Budget: How to Split $500 to $5,000
A practical way to split a small token launch marketing budget across owned channels, listings, paid placements and safety, with sample plans at three sizes.
Keeping a Crypto Community Healthy in a Bear Market
How crypto communities can stay healthy through long market downturns, with honest communication, a focus on building and support for members who stay.
Paying for Ads With USDC or USDT: A Buyer's Guide
How to pay for crypto advertising in stablecoins safely, from picking the network and sending exact amounts to checking the seller, getting proof and keeping records.
Recognising Fake Crypto Job Offers
How attackers use fake crypto job offers to deliver malware and steal wallets, the red flags in recruiter messages and tasks, and safe habits for job seekers.
Why People Collect Digital Things
The psychology behind collecting digital items, from game skins and trading cards to NFTs and badges, and what makes digital collections feel meaningful to their owners.
Handling Secrets and Keys in Web3 Backends
How Web3 backends should store and use API keys, admin tokens and signing keys, with least privilege, secret managers, rotation, hot wallet limits and monitoring.
Accessibility for Global Crypto Users
How to make crypto apps accessible to people with disabilities and diverse devices, covering contrast, screen readers, keyboard navigation, language and motion.
Where to Advertise a Crypto Project: Every Option Compared
A buyer's comparison of crypto ad networks, sponsored articles, newsletters, KOLs, directories and map placements, with pricing models and how long each lasts.
Governance Launch: Handing Control to Token Holders
How projects can launch token governance responsibly, including what to decentralise first, proposal processes, delegation, safeguards and building real participation.
Running Community Contests Fairly
How crypto communities can run meme, art, writing and quiz contests fairly, with clear rules, transparent judging, anti-cheating measures and reliable prizes.
Building Customer Trust Without Chargebacks
How merchants accepting crypto can build customer trust when payments cannot be reversed, using clear terms, transparent delivery, fair refunds and support.
Travel Security for Crypto Holders
Practical travel security for crypto holders, including what to carry, device protection, border considerations, public networks, physical safety and emergency plans.
Leaving a Mark: Permanence on the Internet
Why people want to leave lasting marks online, how digital permanence really works, what disappears over time and how blockchains change the picture.
Shipping Cadence for Small Web3 Teams
How small Web3 teams can ship steadily without breaking things, with release rhythms, feature flags, testnet stages, contract upgrade discipline and public changelogs.
Regulatory Research Before Launching Globally
A general framework for researching crypto rules before launching in new countries, covering activity types, licensing questions, marketing limits and advisors.
Planning a Crypto Marketing Quarter
How to plan a quarter of crypto marketing, from goals and budget allocation to campaign calendars, channel mix, weekly reviews and reporting that guides the next quarter.
Treasury Management After a Token Launch
How crypto projects can manage treasury funds after a token launch, covering runway planning, diversification, custody, spending approvals, reporting and risk controls.
Building a Community Knowledge Base
How crypto communities can build a knowledge base that answers repeat questions, reduces support load and captures member expertise, with structure and upkeep tips.
Stablecoin Payment Security for Merchants
Security practices for merchants accepting stablecoin payments, covering receiving wallets, website integrity, fake payment proofs and incident response.
Security Checklist Before Connecting a Wallet
A quick security checklist to run before connecting a crypto wallet to any website, covering link verification, wallet choice, permissions and signing habits.
Crypto Mascots and Brand Characters
Why mascots and characters work so well for crypto brands, how communities adopt and remix them, and how to design a character that people want to share.
Frontend Performance for Crypto Sites
How to make crypto websites and dApps load fast, with smaller bundles, lazy wallet libraries, efficient data fetching, image optimisation and edge caching.
Selling Digital Products to a Global Crypto Audience
How creators and small businesses can sell digital products to crypto users worldwide, covering pricing, stablecoin checkout, delivery, trust, taxes and marketing.