Proud Globe Journal
Crypto Marketing
Getting a crypto project seen, remembered and chosen. Guides and field notes from the Proud Globe Journal.
Crypto Ad Rejected by Google or Meta? Where Else to Advertise
Why big ad platforms restrict crypto ads, what to check before you appeal, and the crypto-native placements that accept projects and stablecoin payments.
Where to Advertise a Crypto Project: Every Option Compared
A buyer's comparison of crypto ad networks, sponsored articles, newsletters, KOLs, directories and map placements, with pricing models and how long each lasts.
Planning a Crypto Marketing Quarter
How to plan a quarter of crypto marketing, from goals and budget allocation to campaign calendars, channel mix, weekly reviews and reporting that guides the next quarter.
Community-Led Growth for Crypto Products
How crypto products can grow through their communities, with contributor paths, user-generated content, local groups, referrals and metrics that show progress.
Writing Case Studies for Crypto Products
How to write case studies for crypto products that persuade careful buyers, including choosing stories, gathering data, structuring the narrative and getting approval.
Running Quests and Giveaways Without Attracting Bots
How crypto projects can run quests, giveaways and reward campaigns that reach real users, with task design, eligibility rules, sybil filtering and scam defence.
Co-Marketing Partnerships Between Crypto Projects
How crypto projects can plan co-marketing partnerships that benefit both communities, from finding partners and structuring deals to joint campaigns and measurement.
Retention Marketing for Wallets and dApps
How wallets and dApps can keep users coming back after the first transaction, with onboarding, education, useful notifications and cohort measurement.
How to Brief a Crypto KOL Campaign
How to plan and brief a crypto influencer campaign, from choosing creators and writing clear briefs to disclosure rules, safety checks, payment terms and measurement.
Crypto Ad Networks and Where Your Budget Goes
How crypto ad networks work, which ad formats they sell, how to judge traffic quality, avoid fraud and measure results, and when direct placements beat networks.
SEO for Crypto Websites: A Practical Starting Point
A practical SEO plan for crypto websites, covering technical basics, keyword research, useful content, internal links, trust signals and realistic timelines.
How to Run a Crypto AMA People Remember
How to plan and host a crypto AMA on X Spaces, Discord or Telegram, from choosing hosts and collecting questions to answering hard questions and publishing a recap.
Honest Crypto Marketing Claims That Still Convert
How to write crypto marketing that attracts users without hype, including claims to avoid, evidence to include and ways to make accurate messages compelling.
Marketing an NFT Collection After Mint Day
How NFT projects can keep momentum after mint day with holder benefits, regular updates, collaborations, community events and honest communication about the roadmap.
Content Marketing for DeFi Protocols
How DeFi protocols can use content marketing to build trust and users, including educational guides, risk explanations, data posts, docs and distribution channels.
Crypto Newsletter Sponsorships: How to Buy Them Well
How to evaluate and buy crypto newsletter sponsorships, including audience fit, pricing, ad formats, copy that works and measuring results with tagged links.
How to Get Listed on Crypto Directories and Aggregators
How crypto projects get listed on directories, data aggregators and app lists, what information to prepare, common requirements and how to keep listings accurate.
Crypto Brand Identity on a Small Budget
How early crypto projects can build a clear visual identity on a small budget, covering logos, colour systems, typography, templates and consistency.
How to Write a Crypto Announcement Thread on X
A structure for crypto announcement threads on X that people read to the end, with hooks, visuals, proof, official links and the mistakes that invite scammers.
Referral Programs for Crypto Products That People Use
How to design a crypto referral program with rewards people value, rules that stop abuse, fast stablecoin payouts and tracking that works without accounts.
Measuring Crypto Marketing When Wallets Replace Email Lists
How to measure crypto marketing when users arrive as wallet addresses, using tagged links, on-chain events and simple attribution that respects privacy.
How to Build a Press Kit for a Web3 Project
What to include in a press kit for a crypto or Web3 project, how to organise the files, and how a good kit saves time for journalists, partners and your own community.
Sponsored Posts in Crypto: What You Actually Pay For
What crypto sites really deliver when you buy a sponsored post, how to judge price against reach, and what to ask before you send a stablecoin payment.
How to Pick a Name for a Crypto Project That Lasts
A step by step process for naming a crypto project, from brainstorming and ticker checks to trademark searches, domain availability and testing names out loud.