Crypto Landing Page Checklist for Better Conversions

A crypto landing page has a harder job than most. Visitors arrive curious and suspicious at the same time. They have seen fake sites, drained wallets and projects that disappeared. Your page needs to explain the product fast and prove it is real before anyone connects a wallet.

Use this checklist when you build a new page or review an old one. Work from the top of the page down, because that is how visitors read.

Above the fold

The first screen decides whether people scroll. Check that it includes:

• A headline that says what the product does in plain words
• A one-sentence subheading naming who it is for
• One primary button with a clear label such as "Open the app" or "Join the waitlist"
• A screenshot, short video or live number that shows the product exists
• The chains or assets you support, shown as small logos or text

Avoid putting a wallet connection prompt in front of people before they understand the product. Many careful users close the tab when a site asks to connect on arrival.

Proof that the project is real

Trust is the main conversion barrier in crypto. Add evidence near the top of the page, not hidden in the footer:

• Links to your verified contract addresses on a block explorer
• Your official X, Discord or Telegram links, matching what those accounts link back to
• Audit reports if you have them, linked to the auditor's own site
• Real usage numbers that anyone can check on-chain
• Names or handles of team members if you are public, or a clear statement about how the team operates if you are pseudonymous

If you have partners or listings, show them only if the partner would confirm the relationship. Borrowed logos get noticed and screenshotted.

Explaining how it works

Most visitors want three to five steps, each with a short sentence. "Deposit USDC, choose a vault, withdraw any time" is enough for a first read. Put detail behind links to docs.

Diagrams help when they are simple. A picture showing where funds go and who controls them answers the question most people are too polite to ask.

Wallet and transaction moments

When a user does connect, the page should respect them:

1. Explain what the connection allows before the prompt appears
2. Request the minimum permissions needed
3. Show the exact amount and token before any approval or transfer
4. Confirm success with a link to the transaction on an explorer
5. Offer a way back to the page if something fails

Unlimited token approvals are a common reason experienced users leave. If your product needs an approval, request the amount required for the action.

Speed and mobile

Many crypto users browse from phones inside wallet apps with built-in browsers. Test your page in at least one wallet browser. Check that text is readable without zooming, buttons are large enough to tap, and the page loads in a few seconds on a mobile connection.

Heavy animation libraries and huge background videos slow the first load. If you want motion, keep it light and let people turn it off.

The details people check last

Before you publish, check the small things that make a page feel careful:

• The domain matches the name used everywhere else
• Every social link opens the correct official account
• The favicon and preview image look right when the link is shared in Telegram and X
• Terms and a privacy page exist, even if they are short
• There is a way to contact the team that does not rely on DMs

That last point matters. Scammers love to pose as support staff in direct messages. A public contact form or a clearly labelled support channel protects your users.

Measure and iterate

Add simple, privacy-friendly analytics and tagged links for each campaign. Watch the share of visitors who click your main button. If that number is low, change the headline first, then the proof section, then the button text. Change one thing at a time so you know what worked.

Once the page converts, send traffic to it from places that stay live. A pin on the Proud Globe links straight to your page and gives visitors a second, independent place to find your official link.